Texture is the difference between "obviously extensions" and "is that her real hair?". Getting it right is part matching bio hair and part reading what your market actually buys.
Straight (silky straight)
The default best-seller: versatile, easy to blend, and the safest entry shade range. It pairs with almost any look and is the anchor of most wholesale lines (see our 100% virgin weave).
Wavy (body wave, water wave)
Wavy adds movement without volume overload. Body wave is the most requested because it reads as natural, lived-in hair and suits European clients who want enhancement rather than drama.
Curly (deep curly, loose curl)
Curly delivers body and personality, and it is essential for coily and textured clients (covered separately in our textured hair guide). Curly also hides blending seams better than straight.
Matching to the client
Match the wave pattern to the client's bio hair, not just the colour. Our European client looks and blonde & balayage references show how texture and shade combine in real wear.
Quality note
Texture only blends if the hair behaves. Double-drawn hair keeps an even thickness to the tip, so curls and waves hold their shape wash after wash. Single-drawn is cheaper but thins out and loses definition faster.
Build a texture matrix from the catalogue - straight, body wave and a curl or two - and request samples so staff can feel the difference before you stock depth.
