The textured-hair market is underserved and loyal - salons that get it right earn clients for years. The key is respecting curl pattern and using hair that behaves like bio coily hair.
The texture spectrum
From loose wave through deep curly to kinky-coily (often described on a 2C-4C scale), each pattern needs a matching extension texture. Our texture guide explains how straight/wavy/curly map to client hair; here we go deeper on the coily end.
Best options
- Curly wefts and clip-ins: add length and volume while keeping the curl; our 100% virgin weave takes a perm-rod set well if you need to refine the pattern.
- Kinky/coily clip-ins and wigs: for clients who want their natural pattern extended, not straightened.
- Protective styles: extensions that let coily clients rest their bio hair while keeping length.
Matching the curl pattern
Match the extension curl to the client's loosest curl, not the tightest, so it blends on wash day and day three alike. Quality virgin hair holds a re-set pattern far better than processed hair.
Care for coily clients
Coily hair needs more moisture and gentler detangling. Adapt the routine from care 101, and get colour right with our shade chart guide. Real-wear inspiration is in our client looks gallery.
Build a textured starter line from the catalogue and request curly and coily samples so your team can practis blending before you promote the service.
