The Client
A multi-location salon group in North America wanted to launch a private-label hair extension line but lacked sourcing and manufacturing expertise.
The Challenge
- Consistent quality across 12 stores.
- Custom packaging and a branded color ring.
- Fast restock without overstocking.
Our Solution
RAYLI HAIR built an OEM program: virgin human hair in their top 6 textures, custom boxes, and a 7-day sampling-to-production cycle. We supplied training videos for stylists and a shared forecast so restocks arrived before shelves ran low.
The Result
Within two seasons the private label became a top-margin category, returns dropped thanks to consistent quality, and the group expanded the line with tape-in and micro-loop systems.