The Client
A fast-growing European online retailer was suffering high return rates on low-cost extensions sourced from mixed suppliers.
The Challenge
Inconsistent texture and shedding were driving negative reviews and eroding ad ROI.
Our Solution
We standardized the assortment on 100% virgin human hair with strict cuticle alignment and a documented quality-check process. A tailored shade card reduced "wrong color" returns.
The Result
Return rates fell sharply, average review scores climbed, and the retailer consolidated from five suppliers to a single long-term partner—simplifying logistics and improving margin.