US salon groups, distributors and online sellers increasingly buy human hair extensions direct from the factory. Buying direct improves margin, but it also makes you the importer. This guide covers the decisions that actually affect a first US order — from what clients buy to what your customs broker needs.
What US clients order most
Demand is split between two very different baskets. Salons installing extensions need consistent tape-in, micro ring and pre-bonded lines in natural shades, with reliable shade matching. Retail and ecommerce buyers need clip-in sets, blonde and balayage shades, and packaging that photographs well. Blonde and balayage families are the highest-return SKUs if the color is not specified precisely.
Before you commit: supplier checks
- Order paid samples from the exact production line; weigh the packs and wash one set.
- Confirm whether you are dealing with a factory or a trading company — how to tell the difference.
- Request the documents you need for your market in advance: testing and certification checklist.
- Put grams per pack, shade code, length and pack count on the proforma invoice: factory order checklist.
Customs and paperwork
Your broker will need a commercial invoice, packing list and the correct HS classification for the product form. Duties and any applicable taxes depend on how the goods are classified and declared, so confirm the current treatment with a licensed customs broker rather than relying on a supplier's estimate. Import charges belong in your landed cost, not just freight. See also shipping, payment terms and HS codes.
Freight: how to choose
| Situation | Usual choice | Why |
|---|---|---|
| Samples and first small order | Express courier | Fast, door-to-door, simple clearance |
| Regular restock, moderate volume | Air freight | Predictable lead time without pallet minimums |
| Seasonal bulk build | Sea freight | Lowest cost per kilo, plan weeks ahead |
The full freight comparison covers cost, transit time and minimum volumes.
Plan the reorder on day one
Record the dye lot, approved swatch and pack weight per SKU, then set a reorder point for the two fastest-moving shades. Most new buyers run out of one core color long before they need a new one. Our MOQ and pricing guide and launch checklist cover the commercial side.
Frequently asked questions
Do I need an import license to buy hair extensions?
Requirements depend on your business setup and shipment type. Ask a licensed customs broker before the first order.
Which shades should a US salon stock first?
Natural black and dark brown, two brunette tones and two blondes, plus a color ring for custom work.
Can I order a paid sample first?
Yes. Samples from the production line, credited against the first bulk order, are the standard way to de-risk a new supplier.
How do I avoid color returns?
Approve a physical swatch in daylight and keep it with the purchase order; never approve color from a screen.
Ready to build a US assortment? Send us your shade list and target quantities for samples, MOQ and a quote, or browse the full product catalog first.
